Discussion Post: Principles of Marketing Management
The text talks about sustainability, wellness etc. as major social trends shaping the marketing these days. Perhaps the current edition of the book was already in press before the pandemic hit. In light of the Covid-19 developments, articulate one major shift in social trend (not in the book) that is significantly affecting marketing and consumers. You can pick certain industry sectors as your context (e.g., how people fly, take a vacation, or choose between driving, flying, or other mode of transportation).
Also, include your assessment of how durable or not some of the effects are going to be. Feel free to back up with references.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.