How do you know that value was received


Discussion Post: The Concept of Value

• Read the short article titled "Eric Almquist: Managing the Elements of Value", and watch the associated video.

If you would like to read more about the Elements of Value, a comprehensive article can be found at this location: the triangle is in Figure

• Now write up an example from your experience of either selling a good or service, or purchasing a good or service, where you either demonstrated 'value', or received 'value'. Briefly describe this 'value'. Other than price, what was the 'value' offered or received?

• How do you 'know' that value was received? How would you measure this 'value'?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: How do you know that value was received
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