Problem
Would it involve different expectations? If this is the case, how would your marketing be used in changing consumer expectations? How would you change the consumer experience to be different based upon changing their expectations, etc.?
Here, you need to provide new sections for the proposed sections with a heading. For example, proposed changes to expectations and the marketing involved, proposed changes to the experiences, and proposed changes to how to participate in the post-consumption judgment process. Finally, how does your strategy address a changing consumer?