Problem
Choose a single target market to focus your marketing plan on. Develop a detailed Target Market Profile. Your Target Profile can be submitted as a "Day in the Life", a Collage, or any other format you deem appropriate that helps answer the question "Who is the primary market to purchase my product?"(ie: who is Most Likely to buy the most from me?)Your profile should include a summary of the customer's needs and wants and a description based on variables such as demographics, psychographics, lifestyle etc.