Problem
I. Who is the target audience? What does the designer wish to achieve through this ad ?
II. Content and theme: What is literally happening in the ad? What is it about? What are the main ideas of this ad?
III. Tone - mood: How does the ad make you and the target audience feel? Describe the atmosphere of the ad?
IV. Stylistic devices: How does the designer use language to convey the message or sentiment? What kind of linguistic tools does he/she employee?
V. Structure- How is the ad and the text organized, literally (layout and formating)? What kinds of structural elements of a particular text type do you see?