Question 1. The text indicates that share leaders have to work harder than share followers to protect share. Do you really think Coke and Pepsi have to work harder than Ale 8? Shouldn't there be a perceived momentum held by market leaders in which consumers prefer to do business with "the big guys?" Does Goodyear really need to work harder than Goodrich in the tire market? Convince me, please.
Question 2. What strategy would you follow if you were a small business owner? What factors would influence your decision? What conditions would lead a small business to pursue an offensive, defensive, or reduced market focus strategy? Can you think of small business examples?
Question 3. How does the market (high-growth, slow-growth, no growth) affect the strategy used by a company? Does market condition matter to market leader strategy? Follower strategy? How does market condition affect exit strategies?