Case Scenario:
Kudler Fine Foods is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. Use the Virtual Organization link in the Course Materials to access additional company information on Kudler Fine Foods. Using Kudler Food's Marketing Overview as a guide, prepare a response in which you justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics, and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food's marketing strategy and tactics.
A. Justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics, and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food's marketing strategy and tactics.
B. Which options are the best options for expansion and why:
1. expand catering services
2. establish frequent shopper program
3. add cooking classes
4. add deli department
5. add fresh fish
6. add gourmet coffee and tea
7. hire a business manager so owner can focus on customers, cooking classes, and catering.
(The Kudler Fine foods case is readily available on Google for further information)