Discussion Post: Customer Satisfaction and Marketing Plan
Part I: Tweeted Complaints
o Some experts are beginning to question the value of immediately responding to every tweeted complaint with something free, arguing that consumers are wise to the ways of companies and tweeting false complaints in the hopes of getting something free. Have you known anyone to do this? How do you think companies should handle tweeted complaints?
Part II: Customer Empowerment
o Customer empowerment is a relatively recent phenomenon. Give some examples of your own consumer activity in which you experienced empowerment.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.