Assignment: Sales Plan
Create a sales plan for your chosen product and company, including goals and the means to motivate your team.
Sales activities and processes vary by organization and individual but generally include prospecting, using a pre-approach, using an approach, making the sales presentation, overcoming objections, closing the sale, and having postsales follow-up.
Much of the process is information gathering to allow a salesperson to make the right pitch to the consumer that will match the consumer needs with the product or service benefits and features.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
1. Competency 1: Examine the basic marketing models for a business or organization.
a. Describe who represents the product.
b. Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.
2. Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business.
a. Discuss the implications of an integrated marketing program to business economic success.
3. Competency 4: Apply effective marketing planning and implementation.
a. Discuss the effectiveness of the promotion strategy and the impact on the marketing mix.
b. Accurately describe the company's communication strategy (communication channels or media).
4. Competency 6: Evaluate management implications of marketing and sales plans.
a. Discuss the sales process or techniques and how it impacts marketing and sales plans.
Instructions
Using the company and product you used, create a sales plan in which you do the following:
1. Define and analyze a set of sales goals for the business (being sure they are measureable), and justify why those goals were chosen.
2. Analyze viable sales strategies and at least two tactics that are suited to the target market, and explain why they are suitable and were selected.
3. Create methods or actions to motivate and manage your sales team, including why the methods or actions can be successful.
4. Create a well-supported evaluation plan with plausible and thoughtful rationales.
5. Analyze an integrated marketing plan, including how it will impact the sales plan and business.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.