Assignment: Marketing To Different Cultures & Micro-Cultures
View the list of the World's Most Valuable Brands.
In preparation for the assignment, select one brand from the link above. After selecting a brand from the list, select two countries (other than the United States). Construct a 3-5 page paper comparing how this brand is marketed in the United States and the two other countries you selected. Make sure you address cultures and micro-cultures in your paper. You will want to ensure that you answer the following questions:
· What are the differences in the three marketing campaigns?
· Can the brand use the same campaign in all of the countries or do adjustments need to be made for the country?
· How does culture impact the campaign?
· How do micro-cultures impact the marketing campaign?
· Are there any down sides to marketing in another country?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.