Problem
Application Case: Understanding Why Customers Abandon Shopping Carts Results in $10 Million Sales Increase, pages 297-298
• How did Lotte.com use analytics to improve sales?
• What were the challenges, the proposed solution, and the obtained results?
• Do you think e-commerce companies are in better position to leverage benefits of analytics? Why? How?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Attachment:- Application-Case.rar