1. Learning Team Assignment: Advertising Plan and Creative Brief
Your Learning Team has been selected as the ad agency for Baderman Island, a fictitious company located in the list of Virtual Organizations.
Resources: Virtual Organization found on student Web site, Internet, University Library
Select one of the following target markets for Baderman Island:
- Family vacations
- Romantic getaways
- Active leisure activities
- Business conferences
- Weekend escapes
Other, as assigned by faculty
- Obtain faculty approval for selected target market.
- Write a paper and creative brief in which you identify the role of advertising and the influence of advertising on your selected target market based on the overall marketing plan objective.
My sections paper must include:
- Perceived strengths and weaknesses
- Where and when these messages should be communicated
- Style, approach, and tone of the campaign
The creative brief must include:
- Summary reflecting each of the elements of your paper for the CEO of Baderman Island.
APA standards.