How can the wings convert its threats into opportunities, Marketing Management

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How can the wings convert its threats into opportunities

Problem

In your new role as director of marketing, answer the following questions:

1) Using SWOT analysis, discuss the opportunities and threats that may apply to Dallas Wings.

2) How can the Wings convert its threats into opportunities?

3) What information would you want to include when developing a Ticket Marketing Sales and Service plan for the Dallas Wings? Describe the types of information and explain why you would include it.

4) How can Wings apply the escalator concept to keep ticket holders from defecting and to increase customer satisfaction?

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Marketing Management: How can the wings convert its threats into opportunities

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Marketing Management: How can the wings convert its threats into opportunities

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