Problem: Improving Operating Efficiency and Effectiveness
In the face of rising wages, increasing input costs, and intensifying competition, tourism service suppliers have been forced to make cuts in staff size, increase productivity, and rethink marketing efforts. Recognizing the fact that knowledge is as important, if not a more important asset; than land, capital, and labor in creating a competitive advantage for hospitality organizations highlights the importance of information technology in organizational success. By harnessing the value of this asset with the help of technology, hospitality companies could establish an efficient and effective system to create, accumulate, transfer, and use knowledge.
a) How can technology enhance productivity?
b) How can technology enhance customer service?
c) What products are being used in the hospitality industry?
d) In detail, explain MIS, POS, and PMS. Give details on their uses, what functions they enhance, and where they are used.
e) Research a company for each product listed above and provide specifics and why you chose that product.