Homework: Digital Marketing Paper
Write a 2 pages paper on the following below:
a) After watching Bryan Phelps' Introduction to Google Analytics Expert Session, select any retail-oriented website and analyze how 2 of the analytics concepts (not specific metrics) discussed in that expert session could be used for analytics purposes for that website. Provide a link to the website.
b) Discuss 2 specific metrics that could be examined for the website you selected in Part 1 above. How, and in what way would these metrics help the website operator? Name one KPI that would be important to this website and indicate why.
c) From a perspective of better decision making, what 2 sources do you recommend to be used by a digital marketer to generate visits to the site you identified in Part 1 above? How can attribution be used for this website?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.