Hispanic teenagers are truly bicultural
Problem: Many Hispanic teenagers are truly bicultural. What challenges does this present marketers?
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Culture is frequently referred to as the "silent language of communication" or "nonverbal communication." Identify and explain levels of cultural complexity that must be considered when defining a target market in any country or region.
Your organization differentiates its product in various local target markets based on the quality of service it provides to its clientele. Your company has decided to enter a foreign market either by establishing a wholly owned subsidiary or by fo
What marketing segmentation criteria could be used to find a person like your self from a purchased list of names? Assume an ad agency is preparing a marketing campaign for an auto company that is bring out a new car.
Research three companies other than McDonald's, At&t, Goldman Sachs, Nascar or Cingular and evaluate the difference between companies that reinvent themselves and companies that reinvent their products?
Problem: You hear that a large car manufacturer is to fund a marketing project for the students. The students are to create marketing strategies to promote the sale of cars. Prizes will be awarded to three students with the best ideas.
What are the main elements of Apple's pull strategy for the iPod, and the positive and negative effects have such a kind of strategy in general and for Apple's iPod particular?
Fast food organizations competing with each other need to find new or innovative ways of improving their market share.
Fox International Channels has invited agencies to pitch for a project to revamp the FX digital channel.
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