Levels of cultural complexity
Problem: Culture is frequently referred to as the "silent language of communication" or "nonverbal communication." Identify and explain levels of cultural complexity that must be considered when defining a target market in any country or region.
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Culture is frequently referred to as the "silent language of communication" or "nonverbal communication." Identify and explain levels of cultural complexity that must be considered when defining a target market in any country or region.
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Problem: Many Hispanic teenagers are truly bicultural. What challenges does this present marketers?
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