Fund a marketing project


Problem: You hear that a large car manufacturer is to fund a marketing project for the students. The students are to create marketing strategies to promote the sale of cars. Prizes will be awarded to three students with the best ideas. For all entrants, a party will be given upon completion of the project-good food and some entertainment. At the party, aside from the manufacturer's representatives, there will be local sales representatives and loan officers. Thinking about it, you wonder:

1) Was the project created to benefit the students with their education?

2) Or was the project funded to drum up business for the car manufacturer?

3) Should sales reps and loan officers be present at the party?

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Marketing Management: Fund a marketing project
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