Function of the retail buyer


Question1. What is the function of the retail buyer? Why are the buyers recognized as ‘social gatekeepers’?

Question2. How might an efficient distribution chain lead to greater profitability? Demonstrate your answer with relevant examples.

Question3. Compare and contrast the location strategies of 2 retailers of your choice.

Question4. What are the chief complexities facing retailers attempting to internationalise their operations for the first time?

Question5. How does shrinkage impact on profitability and price? How might shrinkage be decreased in both the supply chain and at store level?

Question6. What is the prospect for independent retailers in the age of the national and international chain store operation?

Question7. How can efficient IT lead to raised profitability?

Question8. What consequence can in-store merchandising have upon sales?

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Marketing Management: Function of the retail buyer
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