Portfolio analysis to strategic business units


Question1. Why is it so significant for a retail operation to have a clear strategy? Describe, with suitable examples.

Question2. What methods could a retailer use in executing portfolio analysis to its strategic business units?

Question3. Describe the term operations blueprint. What are the merits and demerits for a retailer in using an operations blueprint?

Question4. Porter, M. (1985) maintained that a firm that engages in each generic strategy but fails to attain any of them is ‘stuck in the middle’. By using illustration, evaluate this statement.

Question5. What are the merits and demerits of ‘rationalised retailing’?

Question6. Explain some of the different areas to which objectives can be related. Define EACH and describe its relationship to the general levels of retail management.

Question7. What are THREE store layouts which McGoldrick (1990) suggests most stores conform to? What are the merits and demerits of these layouts?

Question8. The ‘wheel of retail’ conception was first formulated in the 1950s. How relevant is it today?

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Operation Management: Portfolio analysis to strategic business units
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