Assignment
Learning Outcomes:
1. Demonstrate ability to think independently and systematically on the subject of developing the business feasibility assessment of marketing plan development.
2. Formulate overall marketing goals, objectives, strategies and tactics within the context of an organization's business, mission and goals.
3. Analyze marketing opportunities using environmental scanning market data, measurement, and analysis.
Part 1
1. Introduction, Goals and Objectives
To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer.
Introduction about the business.
Business vision and mission
Business objective.
Products and services offered
2. Environmental Analysis
Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.
Political- Political situation that persist, their influence on the decisions making process to be evaluated.
Social/Cultural- Social/Cultural forces that affect attitudes, interests and opinions.
Technological- A brief of the technological factors influencing the overall performance.
Economic- The economic factors that dictate how consumers, suppliers and other organizational stakeholders behave within society.
Suppliers- Identify the sources for direct purchasing, describing their locations, the frequency of orders and the type and amount of suppliers to be contacted.
Competitors- Identify the direct competitors by naming their business, describing their facilities and operations, identifying their share of the consumer market, realizing support for their product and by reviewing the weaknesses of their approach.
Assignment Regulations:
• You are supposed to choose a publicly listed company in Saudi Stock Market
• You should use references (company website, financial databases, etc...)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.