Assignment: Stefani B Case Analysis Guidelines
Overview
Reference Case Study 6.1: "Stefani B" in the text. Answer the five questions as listed. Write out the questions with your full responses for full credit. Note: Make sure to explain the role technology plays in all responses.
1. In preparation for the reintroduction and marketing of the Stefani B collection, what, in your opinion, is the first thing the owner should do?
2. What positioning strategy do you think would be advantageous? Support your answer.
3. Segment the marketplace and describe the demographic or psychographic profile of Stefani B's primary target customers. Explain your descriptions.
4. What steps concerning CRM (customer relationship management) would you suggest?
5. What CRM measurement areas should Stefani B consider and why?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Stefani-B.rar