Assignment:
Find two print advertisements, one illustrating the use of the affective component and the other illustrating the cognitive component. Discuss each advertisement in the context of the tricomponent model. In your view, why has each marketer taken the approach it did in each of these advertisements?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.