Analyzing attitude towards a new product


Assignment:

Q1. What sources influenced your attitude about this course before classes started? Has your initial attitude changed since the course started? If so, how?

Q2. Describe a situation in which you acquired an attitude towards a new product through exposure to an advertisement for that product. Describe a situation in which you formed an attitude towards a product or brand on the basis of personal influence.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Analyzing attitude towards a new product
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