Problem: What pricing and marketing (target market, product, place, and promotion) strategies should Proctor and Gamble follow?
To gain market share, Proctor and Gamble is lowering its prices. There are also a lot of conflicting signals as to whether or not consumers are willing to accept price levels that were in place prior to the current recession. What will the prices of P&G's products be in 6 months? Based on its current prices, 110% tells your reader that its prices will be 10% higher than its current prices and 90% tells your reader that its prices will be 10% lower than its corrent prices.
P&G is also selling its products in its own stores AND selling its products to distributors and to retailers with whom P&G's stores compete.
Explain the pricing strategies that firms use.
Explain what factors are involved in the development of a pricing strategy.
Explain the relationship between costs and prices.
Explain the relationship between a firm's pricing strategy and its product, distribution, and promotion strategies
Comment on P&G's target market(s) and how its products are differentiated from competitive products, whether it should be distributed more or less intensely than competitive products, and whether it should be promoted more or less intensely than competitvie products.