Problem: What pricing and marketing (target market, product, place, and promotion) strategies should Procter & Gamble Co follow? Defend your positions on why you selected the strategies you have chosen.
The Situation:
To gain market share, P&G is lowering its prices. There are also a lot of conflicting signals as to whether or not consumers are willing to accept price levels that were in place prior to the current recession. What will the prices of P&G's products be in 6 months? Based on its current prices, 110% tells your reader that its prices will be 10% higher than its current prices and 90% tells your reader that its prices will be 10% lower than its corrent prices.
P&G is also selling its products in its own stores AND selling its products to distributors and to retailers with whom P&G's stores compete.