Assignment: Marketing Research
Watch the videos, and then add your own brand stories. You must do BOTH items
I. Start a thread with the name of a winning brand and the area of success (e.g., Atari wins on Innovation) OR a losing brand and the area of failure (e.g., Pan Am loses on Customer Engagement).
i. Explain why you believe this brand is winning/losing (in 300 words or less)
ii. What are they doing right/wrong?
iii. Is this something that has changed or have they always been "good/bad" in this area?
iv. Is this a brand that you use now or have used in the past?
• If so, what do/did you like about it?
• If not, why have you not used this brand?
v. Has market/marketing research helped them?
• If so, how has it helped? You can speak about activities you know or suspect they have done to guide their strategy.
• If not, how could it help? Talk about what you might recommend to help them.
vi. Would you say that they are more "product-focused" or "consumer-focused"? Why?
II. Find an existing thread with the name of a winning/losing brand and area of interest with which you agree and add your comments (as described above) to that discussion.
YouTube Videos:
i. "Top 10 Brands That Failed"
ii. "Top 10 Products That Killed Competitors"
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.