Discussion Post: Segmentation Scheme
• Develop a segmentation scheme for bulletproof backpacks and include the most important segment descriptors (demographics, psychographics, behaviors, values, attitudes, etc. for the segments
• For this product, define the target market(s) you would focus on, and describe why you would choose this/these target segments.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.