Discussion Post: Global Marketing
What do you see as some of the challenges that we will face in global marketing in the years to come? After reviewing the resources and your research, in your own words identify and explain two challenges facing global marketing leaders. Explain the impact and provide at least one strategy to address and tackle each challenge identified.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Resources:
A Preface to Marketing Management (textbook) by Peter and Donnelly
o Chapter 13: "Global Marketing".