Assignment: Marketing Management
Product: Soccer footwear that promotes speed & stability
Brand: NIKE
Player: Kylian Mbappe
Introduction:
o Write an introduction to your company.
o Describe your company, its location, and the product it makes or the service it provides
o Introduce the contents of your marketing plan.
Mission and Goals:
o Develop your company's mission statement.
o Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term).
o Determine the most appropriate ways to measure both short- and long-term goals.
Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
Environmental analysis & SWOT:
o Assess/evaluate environmental factors (competitive, economic, political, legal, technological, and sociocultural) on your business
o Develop a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.