HOMEWORK: CRITICAL WRITING
Learning Outcomes:
• Ability to carry out objective and scientific analysis of consumers' needs and wants.
• Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions.
Task
Today, there is a great multitude and varieties of new products available in stores and online, from which consumers can choose. Think about the new products you've seen in the past two or three years, then choose a new product from any category.
• How would you define the attributes and benefits of the chosen product?
• Define the core, actual, and augmented product benefits.
• Briefly describe the steps in the new product development process.
• Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC.
• What are the dimensions upon which a company manages its product portfolio?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.