Homework
Case: Samsung: Building a Great Brand
• What was the critical activity in the process of Samsung's transformation into a world-beating developer of new cell phone handset designs and other product line designs?
• Provide the evidence from the case above, giving examples of the three crucial competitive advantages a firm must have according to the dynamic theory of competition presented in Module 1.
• Yesterday's best practice in product development is presented in the module. Where is it criticized in the case?
• Analyze price strategy, distribution strategy, or promotion strategy of Samsung in the U. S. and compare with one other country in South America, Asian, or Europe.
• Discuss the Samsung brand itself and compare with Sony or any other brand you think it is the major competitor for Samsung.
• Provide your suggestions of the future of Samsung in the 4Ps locally and internationally.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.