Homework: International Marketing
As discussed during our class, this is a reminder about the elements you need to address in your final project (both in the written report and the presentation):
1. Presentation of the general context of the research (environmental impact from l'Oreal and from the cosmetic and personal care products in general)
2. Presentation of the issue
3. Presentation of the detailed solution (idea, arguments, how much it could cost, implementation, etc)
4. Describe the main elements of the marketing strategy related to the suggested idea:
• The product
• How it will be priced
• How it will be distributed and where
• The promotion and communication campaign to be used to promote this idea and to convince consumers to adopt it
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- BRAND-STORM-2020-CASE.rar