Assignment: Healthcare Marketing
Media markets saturate consumers with a plethora of advertisements, especially for pharmaceuticals (prescription and over the counter). However, consumers oftentimes have difficulty understanding the intention of these advertisements. Find two Internet, two print, and two media advertisements (television or radio) for medications (either prescription or OTC), and analyze each advertisement on the following points:
• Define the target market for the advertisement.
• Describe the underlying message that the advertisement is communicating.
• Explain the assumptions that the advertisement is based on.
• Discuss how the advertisement addresses cost, benefits, and side effects.
From your research, what can you conclude about the advertising methodology that the pharmaceutical industry directs at consumers?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.