Assignment: Sales Presentation
You may select a Group Presentation or you may work alone. There is a video presentation of the following information attached to this assignment.
Examples of presentations are provided at the end of the instructions.
Animation software should not be used as the backdrop for this promotional video.
Video on youtube or other pre-recorded video is limited to 30 seconds.
Objectives:
• Determine how to "sell" through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to "sell" a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Task
Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the actual video presentation or a self playing narrated Keynote that would serve as the commercial for your business, charity, product. Multiple files will not be accepted for this assignment.
You are required to present your personal voice narration unless you have an exception. Message me if have reason to request an exception.
Since this is the Actual Commercial, you should not include background information from your creative planning - only the actual content intended to be shown to your audience.
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business - What are you selling?
Target Market - Who are you selling to?
Product Features and Advantages - What makes your product/charity better than others?
Benefits - What will your product/donation do for the consumer?
Objections - Why would the customer resist?
Price - For products
Minimum Contribution - For charity donations
Needs - If you are selling a product or business, what needs does your product meet?
Concept - What is the principal theme of the Presentation?
Theme headlines? What will attract the largest audience?
Strategy - How to implement the concept. Video, Keynote?
Format - documercial? storymercial? actionmercial?
Elements - What scenes must be included? Product shots, testimonials, experts?
Opening - How do we grab our audience in the first seven seconds?
How can we make the shot title catchy, different, yet reflect the show's content?
Retentives - What specific tactics will we use to keep the audience watching?
Call to action - Tell the audience exactly what you want them to do.
Script Writing:
Script the call to action (CTA) first, then script the show body to synchronize with the CTA: when the viewer is asked to make a decision. It's an exercise in clarity. You'll discover how you need to describe and place the product benefits and features in condensed time. And remember, the consumer needs to understand the logic of contributing to your cause, funding your venture or purchasing your product.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.