Assignment
Consumer Behavior Product Launch Analysis: The Consumer Behavior Product Launch is a group project.
Role: Global Consumer Behavior Director for a Fortune 500 Company.
Company I choose:Coke-cola, product: coke
The Company: Choose a Fortune 500 Company that produces a product or service that you and your team are passionate about. Select a product or service that you would like to launch to the public and utilize the strategies below to solve this challenge. For example, entering a new country or demographic, etc.
Company Consumer Behavior Product Launch Analysis:
The Plan is a group project and shall include the following Sections:
Describe how your company will address the topics below in your Consumer Behavior Analysis:
• Company Overview & Product Introduction
• Consumer Behavior and Well-Being
• Perception
• Learning and Memory
• Motivation and Affect
• The Self, Mind, Gender, and Body
• Personality, Lifestyles, and Value
• Attitudes and Persuasive Communications.
• Decision Making.
• Buying, Using, and Disposing
• Groups and Social Media
• Income and Social Class
• Subcultures and Culture
• Conclusion.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.