Assignment: Marketing Research Paper
Instructions
The research paper for your term project is due this week. Your term project research paper may address any topic covered in this course that is of interest to you as long as you include the following.
• Frame your topic as a business problem/challenge
• Discuss how marketing research is used to identify and exploit business opportunities
• Examine the role of ethics incorporating concepts from the field of marketing and psychology
• Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge
• Justify the importance of the problem/challenge in a social or global context
• Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge)
• Appraise the sources of information utilized in the assignment.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.