Expected value of unit sales for the new product


Question 1) Brax Technology Corporation is evaluating the introduction of a new product. The possible levels of unit sales and the probabilities of their occurrence are given.

Possible
market reaction    Sales in units    Probabilities
Low response             30    .10
Moderate response     40    .10
High response            55    .20
Very high response    65    .60
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(a) What is the expected value of unit sales for the new product? (Round your answer to 2 decimal places.)

(b) What is the standard deviation of unit sales? (Round your final answer to 2 decimal places.)

2) Salome Builders Limited is evaluating a new promotional campaign that could increase home sales. Possible outcomes and probabilities of the outcomes are shown below.

Possible outcomes    Additional sales in units    Probabilities
Ineffective campaign    20    .40
Normal response        110    .40
Extremely effective    140    .20
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(a) Compute the coefficient of variation. (Round your answer to 3 decimal places.)

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Accounting Basics: Expected value of unit sales for the new product
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