How to better design future twitter campaigns for mcdonalds


Assignment Task: Please read through the case:

MCDONALD'S TWITTER CAMPAIGN: HYPE VERSUS REALITY

Q1. How can Wion and his team better design future Twitter campaigns for McDonalds?

Q2. How can Wion encourage better media relations and more accurate reporting?

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Marketing Management: How to better design future twitter campaigns for mcdonalds
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