Evolution of Department Stores:
Analyze the shopping experience of the consumer culture in United States during the early 20th century by doing so, yuo will be looking at the development of department stores under the influence of advertisement on socioeconomic scale.
Discuss the gender roles of the consumer culture and the process behind it, at that time.
1. The rise of consumer culture and brief history of department stores
2. Evolution of the department stores
– women entering the working field (in department stores) – social aspect
– architecture of department stores (evolution)
3. Advertisement methods used in department stores – to attract more customers (window displays)
– window shopping – how this term originated at that time
– comparison of two window displays (then – now)
4. The impact of department stores on the consumer culture
References:
https://www.washingtonmonthly.com/features/2006/0611.larson.html
https://sunnycv.com/steve/soc/shoppingcenter4.html
https://www.pbs.org/wgbh/americanexperience/features/general-article/tupperware-consumer/
https://www.boundless.com/u-s-history/textbooks/boundless-u-s-history-textbook/the-politics-and-culture-of-abundance-1943-1960-28/the-culture-of-abundance-215/the-culture-of-abundance-and-consumerism-1188-8793/