Discussion
o Distinguish between guerilla marketing, permission marketing, and word-of-mouth marketing.
o Choose one of these techniques and discuss three examples from a particular industry (for example, retail, transportation, or food) where companies have used this particular tactic.
o Evaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.