Evaluate the corporate social responsibility


Write a business report in around 3000 words (Word count excludes cover page, table of contents, reference list and any appendices) by using the Harvard Reference style of writing.

Setting the scene:

Assume that you have graduated from Deakin University and have been short-listed for a graduate position in Virgin Australia or BHP. For the next stage of the position selection process, you have been asked to provide a report on that organisation which addresses the following:

1. Describe the purpose of this organisation, its mission and size, profit/not-for-profit orientation, and locations.

2. Describe any three external environmental factors/conditions relevant to this organisation in the current Trimester period. Analyse the impact of these factors on the organisation and how the organisation could deal with these factors.

3. Identify and justify the three most important dimensions of organisational culture to which this organisation should aspire (see pp. 42-44 and Figure 2.3 of the textbook to guide your discussion). Discuss which kind of organisational culture best matches your personal preference as evidenced by your results of the personal insights quiz (in Chapter 2). In your discussion, critically analyse and evaluate what managers in this organisation would need to do to change and sustain the organisational culture that meets your preferences.

4. Discuss and evaluate the Corporate Social Responsibility (CSR) and ethics of this organisation with reference to theories on pp.52-59 of the textbook.

Required Business Report Writing Format

• MSWord document (a .doc, or .docx format; NO other format is accepted)

• no long paragraphs (approx. 250 words maximum)

• no very short paragraphs (unless a connecting sentence between two sections)

• 1.5 spaced

• 2.5 cm margins

• 12 font size

• Times New Roman

• number the pages

• use headings to help structure your assignment and be clear to the reader

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Business Management: Evaluate the corporate social responsibility
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