Assignment Task: Company is Aldi Supermarket Cafe
Establish an Integrated Marketing Communications (IMC) campaign that makes use of at least THREE promotion techniques advertising, sales promotion, public relations.
Customer must be able to put each approach into action. Included in these considerations are:
- Demonstrate how the promotion mix techniques will be employed;
- Discuss which promotional tools or aspects should be used and the applicable theory for each. Specify everything from the message to the media choices used.
- At each juncture, you should elaborate on how strategic ideas help your client reach its goals and appeal to the preferences of the target market you've defined.
- Be completely justified - go outside the box, but base your choices on facts and established norms.
- Advocate and defend the use of marketing analytics to evaluate the effectiveness (or lack thereof) of your strategy.
(Different paragraphs each section)