Emotional models of consumer decision-making, Marketing Management

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Emotional models of consumer decision-making

Assignment:

Q1. Compare and contrast the economic, passive, cognitive and emotional models of consumer decision-making.

Q2. What kinds of marketing and sociocultural inputs would influence the purchase of (a) a high-definition TV, (b) a concentrated liquid laundry detergent, and (c) fat-free ice cream? Explain your answers.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Emotional models of consumer decision-making

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