Advantages and disadvantages of postal surveys


Assignment:

Q1. Why might a researcher prefer to use focus groups rather than depth interviews? When might depth interviews be preferable?

Q2. Compare the advantages and disadvantages of postal, telephone, personal and online surveys.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Advantages and disadvantages of postal surveys
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