Assignment:
Q1. The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families living in the community surrounding the restaurant’s location. Construct a 10-question psychographic inventory appropriate for segmenting families on the basis of their dining-out preferences.
Q2. Find three print advertisements that you believe are targeted at a particular psychographic segment. How effective do you think each advertisement is in terms of achieving its objective? Why?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.