Case Study: Uber and Stakeholder: Managing a New Way of RidingSubject Area: Change Agents & Stakeholders, Resistance, New Product Challenges
1. Assess Uber's position in mid-2015. What challenges does it face? Would it have been able to achieve its staggering success without raising such controversy?
2. Do upset stakeholders threaten future growth? What options does Uber have to overcome resistance from different groups?
3. Advise Travis Kalanick and Uber about Uber's direction for the future?
4. Can a "sharing economy" company insulate itself from critics (and liability for various issues) by claiming its just a marketplace, or just the Tech?
5. What lessons did you learn from this case study from a leadership and overall organizational perspective?