Distribution channel to vertical marketing system
Problem: How might a distribution channel evolve from a conventional distribution channel to a vertical marketing system?
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Problem: In determining a nation's market potential, what kind of products are most likely to be influenced by economic circumstances and what kind of products are more affected by cultural influences?
Discuss how being the quarterback of a football team is similar to being a marketer who is responsible for implementing and controlling the strategic sports marketing process.
Problem 1. Define and give an example of ambush marketing. Why is ambush marketing such a threat to legitimate sponsors? What defense would you take against ambush marketing tactics as a sports marketer?
Problem: Explain how the topic is influenced by a epistemological perspective, such as research on target market and how advertising directs them in their choices to buy Nike instead of a competitor.
Visit the website of one of the online marketing research firms (for example, Greenfield Online Research Center, Inc.) Locate a questionnaire being currently administered at this site.
What did Motorola fail to consider as the product moved from concept to full commercialization? What lessons relative to strategic planning have you learned from this case study?
Take a look at the vague questions below. For each, explain the problems with the question and find a more specific way to ask the question. Be sure to note what scale you would use for measuring each.
Problem: Search the Internet for three team nicknames (either college or professional) of which you were previously unaware. Do these team names seem to follow the suggested guidelines for effective brand names? Explain your reasoning.
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Which type of research focuses on understanding the meaning of human experiences and often involves interviews or focus groups?