Determining nations market potential
Problem: In determining a nation's market potential, what kind of products are most likely to be influenced by economic circumstances and what kind of products are more affected by cultural influences?
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What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?
Problem 1: Assess the challenges of marketing in a third world country and propose how to address the challenges. Problem 2: Develop a marketing strategy that will encourage the villagers to pay for a WaterHarvester.
Under what kinds of market and competitive conditions do these two conventional strategies make good sense? What kind of marketing actions are typically involved in successfully implementing a harvesting strategy?
Problem: Disney places a great deal of importance on customer loyalty. Explain why customer loyalty is so important to the corporation, then list and explain the strategies that Disney takes to ensure customer loyalty.
Discuss how being the quarterback of a football team is similar to being a marketer who is responsible for implementing and controlling the strategic sports marketing process.
Problem 1. Define and give an example of ambush marketing. Why is ambush marketing such a threat to legitimate sponsors? What defense would you take against ambush marketing tactics as a sports marketer?
Problem: Explain how the topic is influenced by a epistemological perspective, such as research on target market and how advertising directs them in their choices to buy Nike instead of a competitor.
Problem: How might a distribution channel evolve from a conventional distribution channel to a vertical marketing system?
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