Problem: Search the Internet for three team nicknames (either college or professional) of which you were previously unaware. Do these team names seem to follow the suggested guidelines for effective brand names? Explain your reasoning.
You are a current sales/marketing executive for TAKE TWO athletic shoe company. The company has seen tremendous growth with their basketball shoe product line, and now you want to branch out into other athletic shoes. Choose a major U.S. sport (football, baseball, or golf) and apply the new product development process.